4D Strategies to Living Unstuck

4D Strategies to Living Unstuck ISBN: 9780692077177, an e-book published, copyright and written by John Polish.

Sub-titled “A Guide to Emotional Intelligence and Management Expectations” the author presents an Introduction followed by 10 chapters explaining the need for people to ‘get unstuck’ from their humdrum, often miserable life situation that is a constant mental drive toward what you believe is a ‘perfect life”. The first chapter explains “What it means to be stuck” and follows with chapters providing contributions made by Expectations, Emotions, Distractions, the ‘Drama’ involved, how to “Deal with your unmet expectations”., necessity to Define your ideals, Develop your faith, Drive on, and ultimately, Unstuck-Now what?

Discussion: The author, after experiencing horrendous road-blocks to his life’s expectations, believes he has devised a manner by which he believes individuals suffering from similar devastating experiences can deal with them in a satisfying manner. Fundamentally, the answer is that the person “must be able to process your emotions in a healthy manner” in way that will remove “an emotional attachment we have to our circumstances is what keeps us stuck.” The individual must learn to process his/her emotions and learn to stop focusing on the issue. Thus, introspective analyses must lead the person to defining which of their existing emotions are the more dominant contributors (e.g. fear, anger) and must successfully manage them especially, as well as the others, of course. He emphasizes the need to discover supportive groups, but admits they often may be a little difficult to find. He mentions the fact that technology has isolated and desensitized much of today’s population and quotes Les Brown speaking about sympathy seekers: “80% of people don’t care and 20% are glad it’s you.” Thus to reiterate, the need remains to concentrate on introspectively examining oneself because “The only way to experience real happiness is to learn how to process your emotions first.”

Conclusion: the author has presented another approach to the many books providing ways in which the increasing numbers of individuals are finding a need for help and turning to the expanding number of self-help books being offered. This one offers a worthwhile contribution in a friendly, homey manner that many will find most helpful. The one feature this reviewer regrettably finds somewhat lacking is more direct presentation of procedures effective in aiding the reader to effectively indulge in the introspective process.

3*    4* for worthwhile contribution; 3* or less for needed specifics.

Selling is an Away Game

Selling is an Away Game ISBN: 978 1599329000 Advantage Marketing Group, copyright and written by Lance Tyson.

The author’s thought is not to ‘build a better mousetrap’ but rather a mission where “You will learn the common denominator of successful sales people, how the six-step sales process resembles a visit to the doctor’s office, and the keys to good negotiation and sales team leadership.” The material is set forth in 9 chapters – Attitude Adjustment; Leveling the playing field; Fake News – Prospecting is Dead; Connect: Finding the Common Ground; Evaluate: Asking the Right Questions; Diagnose: Making Your Idea Their Idea; Prescribe: The right Solution for the Right Problem; Dialogue: Objections Lead to Opportunities; Prepare for Landing. A Conclusion follows along with Acknowledgments, About The Author, and About Tyson Group.

Discussion: The main thrust of the author’s presentation is to demonstrate that, in spite of the advent and continuing growth in electronics, there actually has been an increase in the number of marketers. He is offering a ‘tried and true’ method by which these persons can reach and retain a successful level of accomplishment. Certain fundamentals are required for the individual’s success such as grit, endurance and perseverance. With these in place he explains in each chapter the building steps that then lead to this desired end – the importance of attitude, seeing the buyer’s point of view, the need to ask the right questions, proper dialogue, ability to equate with the prospective buyer, importance of preparation, and more. All individual items that must blend properly for success. One of the more interesting facts, amusingly from this reviewer’s viewpoint, is that you have 7 seconds to make your first point. It has been determined that the average attention span for people in the country now has dropped to 8.1 seconds, somewhere around that of a goldfish, I believe. Thus, it would seem that the amount exhibited buyers is even less if they are randomly approached.

Conclusion: A must read for anyone in marketing and an interestingly instructive one for any individual who simply communicates with others.

5* Must for marketers; interestingly instructive for all.