Growth Hacking

Growth Hacking ISBN: 9781619615328, an e-book by Raymond Fong and Chad Ridderson.

The authors are two highly successful marketing/consulting specialists (“Growth Hackers”) who have aided numerous companies to expand to the multimillion dollar level. They now have put together their expertise to provide an “Automated Sales Processing (ASPTM)” program that provides “a clear framework for you to organize and prioritize the growth tactics used by others such as Dropbox, PayPal, Hotmail and others” to grow your business if not to these exalted heights, to at least its maximum potential. It is not “classroom material”. Instead, it is the simple implementation of time honored marketing strategies but from the point of changing one’s mindset about them. The result will allow one to be creative in engineering new ways of achieving the same results as these traditional channels but in a manner that will reduce the “high expense and slow timeline of results.” The authors also state that large amounts of technological knowledge are not required and actually may, in some ways be detrimental because “without its constraints you can think outside the box’. Within the body of their proposal they first explain in an ‘overall’ manner how to establish the automated process. Then follows explanative chapters on its elements and how to employ them – Attraction, First Impression, Engage & Educate, Follow-up, Sales and technology, and Referrals & Retention. Each chapter has a highlighted summary of important ‘takeaway’ notes and there is a finalizing Conclusion chapter.

Discussion: The authors provide a host of pertinent ideas for start-up and/or expansion in a manner that can be helpful to anyone who is desirous of advancing his/her business. Caution and a possible need for consultation is suggested for the individual just initiating the “think outside the box” mantra.

5* Innovative presentation with a caveat.

Transition

Transition ISBN: 9780986103698, Lasting Press is an e-book detailing “How to Prepare Your Family and Business for the Greatest Wealth Transfer in History” by David Werdiger.

Following the usual copyright material and two disclaimers, the author embarks upon explaining the uniquely challenging intricacies of transitioning individual roles and wealth from one generation to the next. He describes in detail how “With planning and awareness, you can experience a smooth and successful transfer that will allow the business to continue to thrive while also bringing happiness to all involved.” To accomplish this transition, the unique thoughts, beliefs, insights, values and idiosyncrasies of each generation must be realized and respectfully considered in interpersonal relationships; clear roles must be delineated for each participant dependent upon their personal strengths; and “the business must have clear values and goals regarding wealth and philanthropy.” Twelve chapters of specific suggestions on how to attain these goals and buttress their positions are provided to understand the generational differences and issues that might arise, creating a legacy, identifying values, place of entrepreneurs within the family, burdens vs. opportunities, intergenerational wealth transfer, the delicate problem of raising children with wealth, problems that can evolve from cross-generational thinking, and perhaps even more important, the search for balance.

Discussion: In this reviewer’s opinion, the author has set forth a remarkably complete dissertation on this subject and has done so quite clearly with amusing but cogent touches included; e.g., citing the old proverb “Shirtsleeves to shirtsleeves in three generations” that warns of problems with multi-generational family wealth and explains that it exists in many cultures – Scottish “The father buys, the son builds, the grandchild sells, and his son begs.” Later, a quote from Warren Buffett: “I want to give my kids just enough so that they would feel that they could do anything, but not so much that they would feel like doing nothing.”

5* Interesting for all readers; essential for targeted group.