Black Curtain Call

Black Curtain Call an e-book published, copyright and written by Nikki Welton.

Plot: Ivy is a young woman facing her first lead roll performance when she overhears the young theater owner Cole telling the play director Marc that this will be the only performance because he was closing the theater to turn it into a Disco. Her long time close friend, she attempts to reason with him, but he is adamant. Meanwhile, Dwight who is Cole’s father and had been committed because his dementia had been worsening causing him to attack Cole with a knife, escapes by using a key with special properties. He comes to the theater and tells Marc he must use the key to escape to save the theater. The police arrive, apprehend and return Dwight to the institution but Marc does use the key to escape and takes Ivy, her older sister Grace and somehow Cole with him. They approach a black curtain, he uses the key and they enter Scotland in the era and as characters of the play Macbeth as depicted by Shakespeare. From here the play evolves on a sort of redo of the tale with Mark as Macbeth, Grace as his wife, Cole as King Duncan’s son Prince Malcom and Ivy as Princess Ingibiord his fiancée. After many harrowing activities here they manage to return but to a situation with an individual history of some of them quite different than formerly presented.

Discussion: The author’s Dedication appears to describe what the prospective reader may anticipate. “To all the crazy actors and theater lovers. To Macbeth and Duncan And to the cast and crew of Good Knight MacGyver (1991). This book would never exist without you.” Ivy is a scatterbrained young woman seemingly living a life that seems to be largely fanciful. Those individuals she has set forth in the dedication no doubt will really appreciate her efforts. For the casual fantasy reader, it may be an entirely different story. They may find a very confusing plot peopled with individuals with whom, for this reader at least, it was impossible to establish any empathy. Readers similar to myself, will find the one saving grace is the interesting and often amusing take on Shakespeare’s Macbeth, witches and all. A most difficult book upon which to render a conclusion. Those referenced no doubt will enjoy it immensely. However other readers who enjoy fantasy tales but discover such complete flights of fantasy difficult to accept, still may enjoy the unusual treatment of the story and characters of Shakespeare’s Macbeth.

3* Range 5* – 1* dependent upon reader’s attitude.

Selling is an Away Game

Selling is an Away Game ISBN: 978 1599329000 Advantage Marketing Group, copyright and written by Lance Tyson.

The author’s thought is not to ‘build a better mousetrap’ but rather a mission where “You will learn the common denominator of successful sales people, how the six-step sales process resembles a visit to the doctor’s office, and the keys to good negotiation and sales team leadership.” The material is set forth in 9 chapters – Attitude Adjustment; Leveling the playing field; Fake News – Prospecting is Dead; Connect: Finding the Common Ground; Evaluate: Asking the Right Questions; Diagnose: Making Your Idea Their Idea; Prescribe: The right Solution for the Right Problem; Dialogue: Objections Lead to Opportunities; Prepare for Landing. A Conclusion follows along with Acknowledgments, About The Author, and About Tyson Group.

Discussion: The main thrust of the author’s presentation is to demonstrate that, in spite of the advent and continuing growth in electronics, there actually has been an increase in the number of marketers. He is offering a ‘tried and true’ method by which these persons can reach and retain a successful level of accomplishment. Certain fundamentals are required for the individual’s success such as grit, endurance and perseverance. With these in place he explains in each chapter the building steps that then lead to this desired end – the importance of attitude, seeing the buyer’s point of view, the need to ask the right questions, proper dialogue, ability to equate with the prospective buyer, importance of preparation, and more. All individual items that must blend properly for success. One of the more interesting facts, amusingly from this reviewer’s viewpoint, is that you have 7 seconds to make your first point. It has been determined that the average attention span for people in the country now has dropped to 8.1 seconds, somewhere around that of a goldfish, I believe. Thus, it would seem that the amount exhibited buyers is even less if they are randomly approached.

Conclusion: A must read for anyone in marketing and an interestingly instructive one for any individual who simply communicates with others.

5* Must for marketers; interestingly instructive for all.