SELF PUBLISHING, The Secret Guide to Becoming a Best Seller, an e-book by Richard McCartney.
This is the third book offered by this author with respect to selling your self-published book. In the first, he provided “The Secret Guide to Becoming A Best Seller”. In the next (which he graciously offers to readers of this present volume) he added a most useful marketing ‘Cheat Sheet’ of “some of the lesser-known facts about buying and selling books on Amazon”. In five chapters he explains how to work your way through the Amazon jungle to best market your book AND does so in explicit, detailed steps. The present volume does contain some repetition of a small portion of material presented earlier, but is acceptably compatible in context.
Further in this present volume he has added definitions and highly pertinent discussions with respect to how Amazon works to employ ‘click through rates’ (CTR), ‘conversion rates’ (CR), etc. in determining book sales. Also set forth are ways for placing your book on listings other than only the ‘Best Sellers’. There also are comparative descriptions of the sales success rates to market one’s book gained from social media sources such as Facebook and Twitter versus those of alternative means such as Book Subscription Services. A list of the more prominent ones available is included. Even more importantly, he provides comparative statistics of value received for dollars spent (ROI – return on investment). Perhaps one of the most helpful discussions is about, and the importance and value of, book reviews, their honesty, and how to obtain them.
Discussion: At a time that extended through part of the advent of POD and the earlier phases of self-publishing this reviewer provided a university level course in writing/publishing. After studying what was available for marketing and being particularly disenchanted with the limited helpfulness of social media (strengthened by statements, and even limited studies performed by one highly respected author), my straightforward advice to my classes was: “It is my firm belief that to be even moderately successful in today’s market, you must have a sizable group of readers with whom you share a common interest. Without it, publishing and selling novels is quite simply a crap shoot. So, if you don’t have a sizable group with whom you have established a common bond, or if you cannot establish one, you had better really enjoy writing, because your sales may not come anywhere close to your expectations. There is an adage that has been around for many years in the writing profession: ‘Don’t be in a hurry to give up your day job’. AND, if you still wish to become ‘a published author’, bring your expectations to a plausible level, continue to write for the pure enjoyment and sense of accomplishment that the activity brings, and accept any monetary recompense as a most pleasant and additional result. If you still wish to reach a more meaningful level of book sales, either prepare to work as hard or harder marketing them than you spend in the writing, or be willing to spend a sizeable amount of money to accomplish the goal.” Obviously and regrettably the material presented by this author was not available at the time.
Conclusion: McCartney has set forth a well written treasure trove of information literally vital to the independent author IF after thoroughly examining the true purpose of their desire he/she wants to attain a level of respectable compensation. It indeed is regrettable that this information was not available at an earlier time when attempts were being made to shepherd a group of neophytes. Once more, as with the previous book, it is strongly suggested that this book is a must read for Indie authors.
5* Must read for serious Indie authors.